How Should I Price My Inventory Reports?
As members of the Association of Independent Inventory Clerks (AIIC), one common query that often surfaces is how to effectively price inventory reports. The dilemma of pricing echoes across various forums where some members discuss the ongoing “race to the bottom” in pricing.
In the field, you’ll find inventory clerks who consistently secure the best jobs at premium rates, and others who find themselves reducing prices to stay competitive against lower-cost providers. So, what differentiates the two? Is it merely the geographical location, or is there more strategy involved?
Just as in retail where Aldi might sell a block of Cheddar cheese for £2.49 and Waitrose for £5.75, the inventory service market also varies widely. The key to effective pricing starts with understanding where you position your business in the market.
1. Market Positioning:
If your strategy is high volume at a rapid turnover, your prices might lean towards the lower end. However, if you focus on delivering detailed, high-quality reports with lower volume, you can justify higher fees.
2. Client Interaction:
I recommend not listing prices directly on your website. Instead, engage potential clients over the phone. This interaction is not just about quoting a price but building a rapport, demonstrating the unique value you bring to the table, making your service the preferred choice regardless of price.
3. Comprehensive Service:
In inventory reporting, the notion of doing partial inspections doesn’t quite fit. Your pitch should always centre on thoroughness. You’re not just providing a report; you’re giving peace of mind and detailed information they need to know about the property.
4. Pricing Guidelines:
I use a “rule of thumb” approach to determine my fees for inventory reports:
• Set Base price for each type of property eg. 1 Bedroom or 2 Bedroom
• Add X for each additional reception room
• Add X for each additional bathroom.
• Add X for furnishings.
For instance, a 3-bedroom unfurnished house might be priced at £230 for an inventory and check in (£200 base + £15 for an additional bathroom + £15 for an extra bedroom. However, adjustments might be made based on if the property is furnished or other special circumstances.
5. Premium Service:
Always position your service as the premium option. Inform clients upfront that your quote might be the highest they receive, but reassure them that it reflects the unparalleled quality and detail of your inventory inspection.
Ultimately, pricing inventory reports as an AIIC member is not just about undercutting competition or covering costs; it’s about valuing your expertise and the meticulous service you provide. It’s crucial to align your fees with the value you deliver, ensuring that clients understand the benefits of choosing a detailed, professional service over a cheaper, less thorough alternative.